Supporters Club — brand & identity study
A design exploration of how the Supporters Club identity evolves to sit inside the locked kit-weave system: a restrained house mark and wordmark, the brand wearing its own colours, and a sample destination page dressed in a club's own claret and blue. For owner review.
Three directions, each built from the kit language so the mark and the club plates speak the same visual grammar. Every mark is shown as a horizontal lockup, a stacked lockup and an app-icon square, first on the light base, then on the brand's own red-and-cobalt weave.
The brand has its own two-colour scheme, red and cobalt in the signature diamond weave. Every destination then wears its club's colours in the same weave. Same treatment, same tone, only the two colours change.
A city guide dressed in the club's own colours. The masthead and CTA bands wear the club weave; the reading content stays on clean white. The SC mark co-brands in the corner, so it is clearly a Supporters Club guide to an away day at this club.
A weekend built around the match, and a city worth arriving early for.
Barcelona is one of the easier away days to fall in love with. Fly in, get yourself somewhere central, and you can spend two days on foot between the old town, the beach and the ground. This guide keeps it simple: how to get in, where the matchday buzz is, and how to give yourself a proper weekend around the ninety minutes.
Most supporters fly into El Prat and take the train, metro or the airport bus into the centre. From there the city is walkable, and the metro covers anything that is not. Base yourself around the old town or the Eixample and you are within easy reach of both the ground and the good nights out.
Give yourself time before kick-off. The area around the ground fills up in the hours beforehand, and the old town is the place to be before and after. Check your ticket collection details in advance, travel in good time, and keep an eye on official club guidance for away supporters.
A short hop, a big crowd, and one of the great matchday atmospheres in Europe.
Same page, same weave, Dortmund's black and yellow. The claret and blue above and the black and yellow here are the one template with two colours changed. Drop in any club's pair and the guide dresses itself.